5 Tweet Friday

Friends,

We think it’s time for a little 5 Tweet Friday. Sorry X we’re still calling these tweets, and we think these are some that’ll get the blood flowing for the weekend.

1/ EA Sports CFB is Back, and Paying Athletes to use their likeness in the game. Do you think $600 is worth it?

2/ What are you cooking over there Timmy? In a groundbreaking announcement, Apple unveils Apple Sports. With live scores, real-time betting odds, and one-click access to live games, Apple brings fans closer to the action than ever before. What’s the bigger play here though? Does apple get into the $11B sports betting game? Do they go and buy ESPN and merge?

3/ NBA Viewership peaks at the shootout between Steph and Sabrina. Numbers don’t lie and you can bet there will be more cross-over like this to keep eyes on the All-Star weekend.

4/ Speaking of the NBA All-Star Weekend… Many people complain about all star weekend, pro bowl, etc., but I the good thing for X is they come there to complain! Conversation is up huge for All-Star weekend. Good for the NBA, Good for Brands, Good for X.

5/ Startups are to funding like Peanut Butter is to Jelly. Xonic Golf is a “startup” still, we think…. Take a wild guess how much they have raised?! Total Funding: $382 Million

Xonic Golf is the first AI caddie tool that allows golfers to customize PCG professional quick fixes and tips. Xonic Golf's app allows golf players to analyze their shots and improve their next shot with the help of the AI. An inventive introduction to the golf sports market, Xonic Golf makes it to our list of the most innovative startups in sports.